An experienced Marketing / Brand Manager with a proven track record of success working with market leading organisations. Providing high-level strategic market development control to build consistently improved business performance and brand awareness. A strong pro-active leader, empowering staff to take ownership, providing coaching, training and mentoring to build cohesive teams working together to achieve individual targets and company objectives. Results oriented and customer focused, with excellent 3rd party relationship management skills. Experienced in qualitative and quantitative analysis of market research, CRM tools, customer segmentation, direct marketing, full marketing mix, loyalty marketing, strategic planning, database marketing, promotions, devising marketing models and implementing processes and procedures, marketing communications and both direct and matrix staff management.